Stage Three

Reaching and developing audiences

Hopefully those audiences you developed at the start of the project will have taken the journey with you. However, your project may be very different now from how your first started and you might have the opportunity to engage with new audiences. For example, the old shell of a chapel that was so interesting to local historians and the past congregation while you were funding for and repairing it could now be an active food bank and skills teaching centre. As such, you are likely to be engaging with a different and wider audience than you had previously. Just like the skills required on your board are likely to change during the course of your project you need to be aware that your audiences and visitors/customers are also likely to change as the project develops. Thinking about who your audiences are, and how best you can reach out to them and cater to their needs, will help you maintain a strong visitor and supporter base.